2016 Speakers Series
Messages Transcending Industry, Capitalization, & Geography
Tuesday, June 14, 2016
11:30 a.m. to 1:30 p.m.
Luncheon at Maggiano's (516 N. Clark Street - Banquet Entrance)
Jay Porter, President, Edelman, Chicago
"2016 Edelman Trust Barometer: The Global Inversion of Influence"
The 2016 Edelman Trust Barometer revealed a large and growing trust gap between the informed public and mass population, with a clear link to income inequality and divergent expectations of the future. With an unpredictable election season underway in the United States, the potential presidential impeachment in Brazil and the debate over the Brexit in the United Kingdom, this inequality in trust is happening globally.
Join us to hear Jay Porter discuss this global phenomenon and the steps business leaders can take to earn the license to lead.
The British-American Business Council of Chicago is kind enough to offer our CHICAGO SCOTS members and friends the opportunity to purchase a ticket or table at their member price.
About Jay Porter, President, Edelman, Chicago
Jay Porter leads Edelman's Chicago office, home to 650 staff delivering award-winning work for clients in the food and beverage, CPG, health, industrial, tech and financial sectors. Jay's diverse background and oversight of Chicago's dynamic client portfolio situates him at the center of the rapid convergence of consumer brand, corporate reputation and digital marketing.
Previously, Jay served as Global Client Relationship Manager for Edelman's Starbucks account, overseeing work in more than 20 Edelman offices around the world. In this role he provided C-Level counsel on market entries in India and Vietnam; multiple product launches; issues related to food safety, global tax and gun control; and the acquisition and integration of Teavana. He also led in-depth strategic planning efforts around the company's presence in China, its wellness platform and its approach to in-store marketing.
Prior to his work on Starbucks, Jay led Edelman's San Francisco office and its highly integrated PR and digital work for clients including Charles Schwab, Levi's, eBay and Norton. Jay originally joined Edelman in 2005 as the head of the Edelman Seattle consumer team, where he co-led the launch of Windows Vista and led engagements with Expedia, Washington Tourism, Getty Images and Brooks Running. During this time he also worked with Edelman Chicago as lead on the agency's PR and social media work for Unilever's Axe brand.
Prior to joining Edelman, Jay was West Coast head of planning for NY-based integrated marketing firm SS+K and a brand strategist at design consultancy Landor Associates, working for clients including Xbox, Nike and Isilon Systems. Jay's communications career began in his hometown of Oklahoma City at the Oklahoma Foundation for Excellence and Planned Parenthood.
Jay holds a B.A. in English from Yale University. He serves on the boards of directors of the Chicago Architecture Foundation, the Peggy Notebaert Nature Museum, the Chicagoland Chamber of Commerce, and the Fund for the Illinois Mathematics and Science Academy. Jay is a member of Economics Club of Chicago.
About the Edelman Trust Barometer:
The Edelman Trust Barometer, now in its 16th year, is the firm's annual trust and credibility survey. The Barometer surveys more than 33,000 respondents in 28 markets around the world and examines trust as it relates to key institutions, innovation, media and more.